Search Engine Marketing
SEM is one of the most powerful ways to grow your business increasingly in the competitive marketplace and it is the way to prompt your products in online and grow your business as per your requirement. Search engine marketing (SEM) is the practice of marketing a business by using paid advertisements, which can appear on search engine results pages (SERPs).
Types Of Ads
Search Network Ads
Search network is a group of related search websites where your ads can appear. If you advertise on the search network, your ads can appear next to search outcome when other searches with a relevant keyword to the user’s search.
Display Network Ads
Display network means businesses are instead placing display ads on an enormous network of sites across the internet. With the help of display network, you can target your ads to show in particular contexts, particular audiences, particular locations and etc.
Shopping Ads
If you are a merchant, then you can use shopping campaign to promote you online and local inventory, it can boost your website and find better leads. If you want to start, then you will send your product data with merchant center & then create a campaign in AdWords, you can use your campaign to create ads on Google and across the web where customers can glance that what you are selling.
Video Ads
With the help of AdWords, you can create video campaign by the range of video ad format to grab customers in different ways across video sites or YouTube. Video ad formats may include true view video discovery ads, true view in-stream ads & bumper ads.
Universal App Ads
The main aim of universal app campaign allows you to promote your app across search engines, YouTube, other apps and mobile websites on the display network.
Uses of search engine marketing
Cost effective
Brand awareness and more
Also Visit: Digital Marketing Services